Episode #48 Daniel Hunter Tells Us How to Grassroots Campaign

Daniel Hunter

Daniel Hunter was moved to fight a giants. And then he wrote a book about it.

He and his friend, Jethro Heiko were determined to stop some Casinos from setting up shop in Philadelphia. With a shoestring budget and a lot of creativity Hunter eventually got the issue on the ballot and helped halt at least one of the casinos from going up. His book, Strategy and Soul, is a first-person account of his battle and some of the ingenious strategies he and Heiko used to attract heavy media coverage of their activities and win the hearts and minds of some people that were powerful enough to help them make a real grassroots change.

By walking us through his story, Hunter says he’d just like to spread a little knowledge that he hopes other campaigners can use, no matter what topic they’re passionate about. “I want people to know how to be effective organizers. I want to bring them into the heart and soul of organizing so that they know how it happens,” says Hunter.

Hunter says that it’s a story of David and Goliath, because several of the parties he was up against spent around $100-120 million dollars to get the casinos approved. His movement began with a few people around his kitchen table and ended up as a movement of 13,000 people and over 30,000 Philadelphians involved.


Also Check out:

Strategy and Soul

Daniel’s Site

One of the things I love about this book is the way Daniel Hunter reveals his feelings through the ups and downs of this dramatic campaign. He shares his tears and fears, as well as his keen observations about how to motivate and inspire people. It’s full of useful lessons but told through an engaging story.

Luke says:

Thanks Elleen! Glad you liked his book. I learned a lot from him as well.

© Author Feast 2013